The role of communication during the COVID 19 outbreak
research areas
timeframe
2020 - present
contact
th.friemel@ikmz.uzh.ch
Project goal:
- Understanding the role of COVID-19-related communication during the disease outbreak in Switzerland
Methods:
- Online survey, March 19 – March 24, 2020 (first week after the lockdown)
- Sample provided by GfK Switzerland, quoted for age, gender, and residential region (N = 1005)
Dimensions:
- Information sources/communication channels regarding the coronavirus crisis (news media, social media, personal communication): relevance, functions, evaluation
- Social distancing: behavior, attitudes, perceived efficacy, perceived norms, perceived threat
- Panic buying (“Hamsterkäufe”): behavior, attitudes, perceived norms, presumed influence of media
- Further: trust (e.g., in media, government), neuroticism, conformism
Publications
Thomas N. Friemel, Sarah Geber, Sonja Egli & Linards Udris (2020). Informations- und Kommunikationsverhalten in der Corona-Pandemie. In fög/Universität Zürich (Hrsg.), Jahrbuch Qualität der Medien – Schweiz Suisse Svizzera (S. 51-60). Zürich/Basel: Schwabe.
Thomas N. Friemel, Sarah Geber, & Sonja Egli (2020). Informations- und Kommunikationsverhalten in der Corona-Krise: Befunde aus der Deutschschweiz zu Relevanz, Funktionen und Bewertung verschiedener Information- und Kommunikationsformen während der ersten Tage des Lockdowns. Forschungsbericht zuhanden des Bundesamts für Kommunikation (BAKOM). Zürich. Institut für Kommunikationswissenschaft und Medienforschung (IKMZ).